Design Community Media

Explored creating a destination for people who care about product design, packaging, and the purchasing experience itself.

50+ interviews (customers & brands)

Attracted interest from Leica, Apple, Nomos teams

The Ask

In the rise of Amazon and Taobao, could we create a destination for people who care about product design, packaging, and the purchasing experience itself?

Target Customers

Amateur photographers, hobby designers, architects, and design-forward brands.

What We Did

Interviewed 20+ potential customers and 30+ brands. Launched a quarterly curation featuring stunning imagery and journalist-quality content.

Key Insight

Product-market fit on the audience side - we quickly attracted attention from people working at Leica, Apple, Nomos and other premium brands. But the business model didn't follow. Advertising and affiliate revenue couldn't sustain the editorial quality that made it special.

Recommendation

Explore alternative revenue models or pivot the format.

Outcome

anekdote.co exists in a different format, exited the project.Visit

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