Waste Flow Mapping Platform

As COO, defined business model for technology spun out of TU Delft. Conducted customer discovery to find market fit.

30 customer interviews

Business model defined

The Ask

Technology spun out of TU Delft, but business model unclear. What's the actual market need?

Target Customers

Initially municipalities, eventually regional governments and factories.

What We Did

30 interviews (sourced and led all of them).

Key Insight

Circularity is owned by many but understood by few. Everyone has targets; nobody knows how to hit them. Concrete, profitable opportunities are hard to match. But with access to flow data, you can pinpoint why a region is over- or underperforming — and make actionable recommendations (e.g., "send this waste stream to that plant in the neighboring region").

Recommendation

Pivot away from visualization as the product. Sell insights with practical support to identify partners and opportunities.

Outcome

Founders pivoted toward grant funding.

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