Ventures for Circular Economy & Sustainability

Circular economy startups and corporates face a unique challenge: everyone agrees with the mission, but few know how to build viable businesses around it. We help translate sustainability goals into validated ventures.

Common Challenges

Mission-driven teams struggling with business model viability

Government funding dependency masking lack of product-market fit

Complex stakeholder ecosystems with unclear value exchange

Data platforms without clear customer willingness to pay

How We Help

Business model validation for circular economy ventures

Customer discovery across municipalities, governments, and industry

Pivot recommendations based on evidence, not ideology

Go-to-market strategy grounded in actual buyer behavior

Related Case Study

geoFluxus

Waste Flow Mapping Platform

As COO, defined business model for technology spun out of TU Delft. Conducted customer discovery to find market fit.

30 customer interviewsBusiness model defined

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Most ventures don't fail from bad execution. They fail from untested beliefs about customers, pricing, channels, feasibility, and timing.

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Your Assumptions Aren't on a Sticky Note — They're Running Your Venture

Every venture runs on untested beliefs. Most teams never write them down. Here's why assumption management is the discipline you're missing — and the tool I built to fix it.

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Ready to explore circular economy innovation?

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